With over two-thirds of motorists across Northern Ireland and the wider UK now going online to buy insurance, new guidance has been published to help them identify the right car, van or motorbike policy for their needs.
The "good practice guide" has been produced by industry body the Association of British Insurers (ABI), which developed it with the help of consumer experts Which? and a selection of leading car insurance comparison sites.
Commenting on the guide, Nick Starling, director of general insurance and health at the ABI, acknowledged that using the internet can help Northern Ireland car insurance customers obtain "the best policy at the most competitive price".
"But the ease and speed of going online must be balanced with ensuring that people understand the terms, conditions and cover of the policies they are comparing," he noted.
Some of the areas covered by the guidance include help for car insurance customers with reviewing key features of a particular policy, clarifying what features are being sold as add-ons and understanding the level of any voluntary or compulsory excess. A referrals section directs customers who have been refused a quote to possible alternative sources of help, such as specialist providers.